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Exceptional beef begins with responsible stewardship of the land.
EnviroSmart™ is the philosophy that guides how we raise cattle at Wilson Flying Diamond Ranch. It reflects our belief that the health of the land, the well-being of our cattle and the people that care for them, and the quality of the beef we produce are all connected.
In the Nebraska Sandhills, ranching exists in partnership with one of the most unique grassland ecosystems in North America. Every decision we make - from grazing management to cattle finishing - is made with the long-term health of this land in mind.
Through the EnviroSmart™ approach, we focus on producing premium beef while protecting the natural resources that sustain our ranch for generations to come.
EnviroSmart™ Beef Label
While the majority of their life is spent on pasture, all of our cattle that are part of the Flying Diamond Beef program are grain-finished. Grain finished gives us the consistency in product, rich flavor, and the beautiful marbling our consumers have come to love. We also love it too.
Our cattle are hand chosen for the Flying Diamond Beef program, and the criteria is strict.
We firmly believe that proper health and treatment of our animals is a top priority, as is ensuring that when we do put them on a grain ration, that they are as efficient as possible which in turn has less environmental impact.
We trademarked EnviroSmart™ Beef because in a time that many wonder about food production, we are utilizing; technology, education, and efficiencies to make sure that the well-being of the animal, the environment, and those that produce it is always at the forefront of our thought process.
