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ENVIROSMART
Our cattle raising principles produce pretty outstanding beef. Most importantly- our practices are assured to be environmentally smart.
To us, EnviroSmart means that every choice we make is considered with its environmental impact. Ranching is a partnership with the land and the ecosystems that have existed here for thousands of years, and we take our responsibility as caretakers of the land very seriously. We also believe that making a conscious effort towards environmentally smart choices improves the beef we produce, and provides you a more natural product. We know that you care about where your food comes from and what goes into it, and the good news is that we care too. While all of our cattle are managed under the EnviroSmart principles, so all of our beef is "EnviroSmart Beef"!
Envirosmart Beef Label
While the majority of their life is spent on pasture, all of our cattle that are part of the Flying Diamond Beef program are grain finished. We believe in grain finishing out cattle as it provides consistency in product, the beautiful marbling our consumers have come to love, and amazing flavor. The other component that grain finished provides us is efficiency. By feeding a higher energy ration, our cattle can reach optimal weight in less time, which means less resources being used and less environmental impact.
We trademarked our EnviroSmart Beef to ensure that our customers know that we are focused on three components in our daily business: animal well-being, environmental well-being, and human well-being. All three of these not only depend on each other, but are what we feel has helped made our operation successful.
